Suchergebnisse

The purpose of this research is to analyze the corporate governance of Small and Medium-sized Enterprises (SMEs) in Creative Industry from the aspect of industrial profile, financial management, human resources management, operational management and marketing management in Sarolangun District. The population in this study was a group of Small and Medium Industries in Sarolangun District. This study examined 100 companies belonging to the SMEs. Primary data collection is carried out using questioner instrument and Focus Group Discussion techniques by involving stakeholders including business actors, government, academics and consumers. Descriptive analysis approach and statistical analysis/verification also used in this study. SWOT analysis is used for quantitative approach on the other hand matrix were used for qualitative approaches. The weighting and categorization of the results of the research variables suggests that financial management is in good category, marketing management is in good category, human resource management is in good category, operational management is not in good category and lastly business performance is in good category. The results of the SWOT diagram prove that the management position of the small-scale cake maker in Sarolangun District is currently in quadrant I, meaning that small-scale cake-making businesses in Sarolangun District already have the power and opportunity to improve business performance, thus the right strategy to improve the current business performance is through aggressive strategy.

Penelitian ini bertujuan menganalisis model pengembangan usaha ekonomi kreatif kuliner untuk meningkatkan daya saing di Kota Jambi. Sampel dalam penelitian ini berjumlah 60 orang. Jenis penelitian yang digunakan adalah Sequential Exploratory research, Metode analisis menggunakan rentang skor dengan menggunakan Microsoft Excell 2017f, dan SWOT analisis.Hasil dari penelitian menemukan bahwa pengembangan usahaekonomi kreatif kuliner berada dalam kategori cukup baik namun belum memilki kreativitas dalam mebuat inovasi, permasalahan yang dihadapi adalah masalah kemampuan industri, pembiayaan, infrastruktur dan tehnologi dan kelembagaan. Untuk pemasaran pangsa pasar cukup bagus. Posisi usaha ekonomi kreatif kuliner berada pada strategi progresif, yaitu mempergunakan kekuatan dengan maksimal untuk meraih peluang. Hubungan yang tercipta antara Academic, Business, Community, Government, dan Media, atau dikenal sebagai ABCGM yang disebut sebagai penta helix sebagai pelaku terwujudnya industri kreatif berada pada kondisi kurang baik, dimana rata-rata capaian kinerja dari kolaborasi tersebut masih rendah.